Nokia Failed To Draw in Huawei Customers, Marketplace Proportion Halved In Europe


Nokia has failed to draw Huawei customers, and its marketplace proportion halved in Europe in Q1 2021. Its marketplace proportion halved in comparison to Q1 2020, and the ideas comes from Counterpoint Research, as the corporate showed it to SuomiMobiili.

Nokia isn’t indexed among the highest 8 smartphone OEMs in Europe in Q1 2021, as you’ll be able to see within the symbol beneath. Samsung is main the marketplace once more, whilst Xiaomi, OPPO, OnePlus, and Realme have all observed staggering expansion.

Counterpoint Research Q1 2021 Europe market share

Nokia didn’t organize to draw Huawei customers, and its marketplace proportion halved in Europe

Neatly, Nokia wasn’t among them. HMD World, the corporate in the back of Nokia smartphones, didn’t make a dent within the Eu marketplace. Counterpoint Analysis showed that the corporate grabbed lower than 2-percent of the marketplace in Q1 2021. This is part up to it had final 12 months, in different phrases, it made part as many shipments as in Q1 2020.

Samsung controlled to take hold of 32-percent of the marketplace in Q1 2021, because it offered extra smartphones than it did in the similar duration final 12 months. Its gross sales grew by way of 13-percent.

Xiaomi, OPPO, OnePlus & Realme grew so much

Apple grabbed 28-percent, and has observed a 31-percent expansion YoY. Xiaomi grew somewhat a little, by way of 73-percent YoY, and has controlled to take hold of round 18-percent. The corporate controlled to capitalize on Huawei’s downfall, and the similar is going for OPPO.

OPPO is fourth-placed with a 6-percent proportion, two times up to it had final 12 months. The corporate has observed a 94-percent expansion YoY. Huawei is protecting 5th position right here, with 2-percent of the marketplace. The object is, that share stood at 9-percent final 12 months, the corporate has observed a 77-percent lower in shipments YoY.

OnePlus, Realme, and HONOR spherical up the highest 8 record. All of them accounted for 2-percent of gross sales in Q1 2021. OnePlus grew by way of 85-percent, Realme by way of 183-percent, whilst HONOR has observed a 74-percent lower in shipments. HONOR’s success would possibly make stronger shifting ahead, because it’s now not Huawei’s corporate, and will use Google services and products in its units.



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