Intel in the present day shared a brand new advert titled Breaking the Spell: Social Experiment. Within the four-minute video, Intel invitations 12 supposed Apple followers to a spotlight group showcasing options of “upcoming gadgets” that had been, in reality, PCs which might be already available on the market. The advert was noticed earlier by French web site MacGeneration.

The video begins out by saying that many Apple followers solely care about Apple merchandise, and Intel makes an attempt to alter that viewpoint. The supposed Apple followers are ushered right into a room that appears just like an Apple Retailer, creating the impression that they’re being proven new Apple merchandise, however the gadgets are literally PCs powered by Intel processors.

In keeping with Intel’s Ryan Shrout, the advert options every participant’s “actual” reactions as a substitute of scripted ones. “It is shocking to see how many individuals that make the most of tech nonetheless do not know the capabilities of the PC,” he stated in a tweet.

The advert is a part of Intel’s #GoPC advertising marketing campaign that it launched final 12 months after Apple began transitioning to {custom} Apple Silicon chips in Macs. Intel even recruited former “I am a Mac” actor Justin Lengthy for a number of the adverts.

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