Mon. Dec 6th, 2021


Forward of Monday’s Apple occasion, which is anticipated to incorporate the much-awaited launch of brand name new 14 and 16-inch MacBook Execs, Intel is constant its long-running marketing campaign to try to persuade Mac customers to change to Intel-based PCs.

Intel GoPC Tweet Feature
Final week, Intel launched a video as a part of its PC vs. Mac marketing campaign that featured “Apple followers” launched to completely different Intel computer systems and all of their options. Through the four-minute video, Intel tried to color Apple customers as oblivious to “improvements” made by firms apart from Apple, together with “contact display” laptops.

Persevering with its streak, yesterday, the official Intel account tweeted out, “Confessions of former Mac customers. What made you #GoPC?” As an alternative of former Mac customers partaking with the tweet on causes they switched to PC, the tweet as an alternative consists of replies of present Mac customers poking enjoyable at Intel’s “determined” advertising and marketing makes an attempt. One remark reads, “Simply admit it: you are simply pissed that Apple ditched you and designed a method higher processor by themselves.”

Different replies embody Apple customers trolling Intel, with one stating “You’re not invited” with an image of the upcoming “Unleashed” occasion invitation. One reply, in Intel’s protection, says that Apple is “a low efficiency luxurious model with overpriced {hardware} and a lesser ecosystem as a result of its closed.”

Sarcastically, whereas Intel goes on the protection, Apple nonetheless sells Mac computer systems powered by Intel processors. After Monday’s “Unleashed” occasion, the higher-end MacBook Professional will not be Intel-based and can formally swap to Apple silicon, however different Macs such because the 27-inch iMac and Mac Professional nonetheless characteristic Intel processors.

Apple formally launched into its transition to Apple silicon in November of final yr, and the corporate is anticipated to completely transfer all of its Mac computer systems away from Intel subsequent yr.



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