Sat. Jan 22nd, 2022

Mac, iPad and iPhone customers who continuously write experiences, social media posts and different materials want the options and help iA Author supplies that different Markdown apps do not. Discover out why.


Picture: iStock/scyther5

If you happen to’re a Mac or iPad consumer who commonly drafts copy, authors experiences, produces weblog and social media posts or in any other case writes materials professionally, iA Author would be the most useful software you did not know you want. This reality stays true even when all you often compose are electronic mail messages, Google doc notes and Microsoft Groups posts.

What are the advantages and options of Markdown apps like iA Author?

As a result of iA Author makes use of Markdown, the light-weight markup language that simplifies formatting, you possibly can write textual content that can be utilized in a number of areas — a standard want when making ready product, service, promoting, advertising, technical and monetary efficiency data. This implies you do not have to undergo repeated frustrations when importing your textual content inside varied functions (together with Phrase, Pages and Adobe merchandise), cloud applications (similar to CRM, monetary and ERP platforms) and internet providers (Ghost, Medium and WordPress amongst them).

iA Author just isn’t distinctive in that respect. Frequent options of well-liked Markdown functions embrace the power to export to HTML, Microsoft Phrase, PDF and and wealthy textual content file codecs, assist for frequent Markdown language text-formatting code (similar to single asterisks for italics, double asterisks for bold-face sort and the pound image for headings), iCloud file-storage compatibility, Darkish Mode assist and cross-platform (Mac, iPad, iPhone and even Home windows) compatibility.

What are alternate options to iA Author?

iA Author consists of all these capabilities, much like competing merchandise from Bear, Byword, MacDown, Marked 2, Markdown Professional and Ulysses. However iA Author’s mixture of a simple-but-elegant consumer interface, an simply navigated organizer for finding and storing recordsdata, customizable menus, fundamental time-saving templates and non-compulsory focus parts that assist enhance writing assist clarify why I am more and more encountering different media mentions and authors admitting to a dependence on the app. iA Author provides a novel mix of extra options in a approach that genuinely assists the writing course of.

SEE: Apple Silicon M1 Mac shopping for information: 2021 iMac vs. 2020 MacBook Air vs. MacBook Professional vs. Mac mini (free PDF) (TechRepublic)

How do I exploit iA Author?

Writers, and professionals who should commonly draft textual content for work, understand how simply distractions derail the method. iA Author helps with that drawback by encouraging and aiding writers with sustaining their focus. Though this system options easy menus and exponentially fewer choices than, say, Microsoft Phrase, iA Author’s Focus Mode (Determine A) makes concentrating in your writing and minimizing distractions automated. Regardless, this system’s writing-focused options nonetheless present a wealth of useful choices—automated highlighting of unrecognized phrases, a number of exporting capabilities, PDF previews, frequent formatting selections, a number of view settings and seamless cloud storage integration to call however just a few—that help the writing, artistic, operations, manufacturing and publishing processes.

Determine A


iA Author’s Focus Mode helps busy professionals resist distraction and preserve their enterprise writing on observe.

The app additionally assists in bettering the precise high quality of your writing. With the power to shortly allow highlighting adjectives, nouns, adverbs, verbs and conjunctions in several colours mechanically as you sort, repetitive and pointless phrases readily grow to be obvious.

Why’s that vital? As an keen English main sporting a still-fresh B.A., a seasoned journalism mentor as soon as prohibited me from utilizing adjectives and adverbs in information releases. I used to be perplexed. Wasn’t that a part of the purpose of a promotional announcement, to play up the drama? However he taught me a lesson that will repeatedly show true all through my profession: The very best communications are quick, honest and freed from extraneous textual content.

SEE: M1 MacBook Professional vs M1 iPad Professional: Which is quickest in the actual world? (free PDF) (TechRepublic)  

This system itself is low load. The app requires few CPU cycles and little reminiscence. I do not even acknowledge iA Author as putting any load on my Mac, iPad (whose iA Author presentation is proven in Determine B) or iPhone, so shortly does it load and reply to typing and feedback. It is footprint is tiny. But, all the pieces I draft—from shopper experiences to information articles to weblog posts—comes extra simply.

Determine B


iA Author’s iPad model supplies the identical easy interface because the Mac, serving to keep focus by leveraging easy, simply learn textual content.

Because of iA Author’s easy interface that focuses on and prioritizes writing, I discover my consideration higher concentrated and my manufacturing extra environment friendly. As a result of iA Author makes use of an easy-to-read monotype font, by default, my confidence builds after typing only a few sentences. The New Yorker not too long ago commented on this phenomenon, noting how the font’s equal spacing of every letter and punctuation mark generates a way of progress not discovered utilizing codecs that do not dedicate equal area to every character. Admittedly, it is bizarre, however a real sense of development outcomes.

Luckily, you possibly can expertise iA Author with no dedication: A free trial of this system is accessible for Mac customers. iPadOS customers, nonetheless, have to pony up $29.99 for the iPad app. However, to be honest, you obtain each the iPadOS and iOS model when buying this system from Apple’s App Retailer. Simply be ready to pay one other $29.99 for the Mac model. To this point, the 2 purchases are one of the best investments I’ve made and are serving to me get 2022 off to a pleasing, productive begin.

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