Amazon continues to guide the marketplace for sensible audio system and sensible screens with units just like the Echo Dot and Echo Present, however Apple has practically doubled its market share on this section because of the HomePod mini, in keeping with analysis agency Technique Analytics.

homepod mini thumb feature
Technique Analytics estimates that Apple shipped 4 million sensible audio system within the third quarter of 2021, taking a ten.2% share of the mixed sensible speaker and sensible display screen market. Google’s Nest Mini was the top-selling machine within the section, adopted by the HomePod mini and Amazon’s fourth-generation Echo Dot, the analysis agency mentioned.

By comparability, Apple’s market share for sensible audio system and screens was estimated at 5.9% within the year-ago quarter, previous to the HomePod mini launching.

global smart speaker smart display market share strategy analytics q3 2021


Apple is at an obstacle on this explicit report, because it doesn’t compete within the sensible display screen market. In his newest e-newsletter, Bloomberg‘s Mark Gurman expressed his perception that Apple ought to launch a bigger iPad as a house hub to compete with units just like the Echo Present 15. It is unclear if Apple will ever launch such a tool, however Gurman did earlier this yr report that Apple was exploring future iPads with bigger show sizes.

As for the HomePod mini, the $99 speaker has not been up to date since launching in October 2020, past getting new yellow, orange, and blue colours. Primarily based on Apple’s elevated market share, the present ‌HomePod mini‌ seems to stay successful.

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