Fri. Jan 21st, 2022

App customers gather cash that unlock digital collectibles and promote native occasions and retailers.


Picture: FlickPlay

A enterprise improvement non-profit in Santa Monica is utilizing augmented actuality and an interactive map to convey extra individuals to its downtown retailers and occasions. The Downtown Santa Monica workforce employed FlickPlay to create a customized model of the corporate’s social metaverse app. 

SEE: What’s the metaverse?

FlickPlay is an iOS app that shows an interactive map of tokens scattered across the Third Avenue Promenade and the encircling neighborhood. The digital experiences in downtown Santa Monica have a vacation theme. One coin unlocks a coronary heart constructed from Christmas lights. There’s one with a shiny tree and one other with a VW van and a “Merry Christmas” signal. There’s music too so customers can have seasonally applicable songs to go together with the movies.

Within the Santa Monica map, gamers use yellow tokens to unlock experiences or purchase objects from native retailers. Blue tokens unlock collectibles and uncommon inexperienced cash include a reward. Cash are saved on a digital pockets inside the app. The corporate is planning a blockchain integration, which is able to assist ETH, Solana and Polygon wallets.

The “social metaverse” recreation seems like Pokemon Go as customers navigate a map of an actual metropolis to search out digital objects. Customers faucet a coin to gather an merchandise, which works in a library. The following step is to put the merchandise in your environment after which report a video with the merchandise. The corporate at the moment has an creation calendar marketing campaign counting down the times till Christmas. The prize for December 22 was a unicorn standing in a glass decoration. 

A mutual acquaintance related the Downtown Santa Monica workforce and FlickPlay. Town’s initiatives align with FlickPlay’s imaginative and prescient of shifting the storyline of how individuals work together with cities inside the metaverse, CEO and founder Pierina Merino mentioned.

“Our objective is to make FlickPlay’s map a go-to for guests and locals to entry distinctive experiences, info, and perks whereas rediscovering town by one singular metaverse expertise,” Merino mentioned.

Beforehand, Merino developed a 3D printed product line that was picked up by Nordstrom in additional than 30 shops. She mentioned she discovered from that have that entrepreneurs usually overrate the worth that individuals placed on the know-how itself with out fascinated by the precise utility and client worth. 

“I barely speak about AR know-how or map infrastructure after I describe FlickPlay as a result of they’re merely the instruments that bridge a seamless client expertise and never why FlickPlay exists,” she mentioned. 

The FlickPlay workforce works with retailers and occasion organizers to construct consciousness and foot site visitors, and it has observed a development amongst returning customers, Merino mentioned.


Picture: FlickPlay

The longer customers keep, the higher the movies change into, and the extra they develop the kind of social collage they aspire to construct with their digital collectibles,” she mentioned.

The AR undertaking is scheduled to final for a yr. Merino mentioned the objective is to make it extra interesting for customers to unlock and personal location-specific digital collectibles within the space. 

“FlickPlay’s objective is to change into a one-stop store to find metaverse occasions taking place within the metropolis, allow micro-economies to thrive, empower homeowners to ‘lease their digital objects’ to guests for social flexing,” she mentioned.

Merino predicts that digital collectables comparable to non-fungible tokens will broaden past marketplaces in 2022 and change into cultural objects as an alternative of simply purchases.

“In 2021 within the buy of digital objects, most collectible homeowners work together with their digital property in marketplaces, the place the eye goes to the costs, bids, and transactions as an alternative of social flexing,” she mentioned. 

She sees FlickPlay as a bridge between this present most typical expertise with digital collectibles and the subsequent part of the sector.

“Flexing is without doubt one of the most primitive methods of constructing the social graph and worth of the issues we personal bodily and our general social standing,” she mentioned. 

FlickPlay relies in Santa Monica and has 20 workers. Merino raised $5 million in seed funding this yr. 

Downtown Santa Monica, Inc. is a non-profit group that works with the Metropolis of Santa Monica to advertise financial stability, development and group life inside the neighborhood.

Mackenzie Carter, director of selling and communication for Downtown Santa Monica, Inc., mentioned town is delighted to be working with a innovative native firm to convey neighborhood to life within the metaverse.

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