Wed. Jan 26th, 2022

Belief, vaccinations and schooling are key to combating COVID-19, in response to Salesforce’s chief medical officer.


Dreampass is designed to handle COVID-19 necessities for in-person occasions, together with verification of vaccine standing for attendees.

Picture: Salesforce

Salesforce’s new occasion administration service prioritizes science and vaccination. Further Dreampass options, coming in January, make it simple to speak COVID-19 protocols and verify the well being standing of every attendee by way of a QR code.  

Dreampass is a service for managing in-person occasions throughout a pandemic. It consists of registration, COVID-19 vaccine standing verification and testing vendor integration to assist concern testing kits. Customers can also handle communications by means of the platform for informing attendees about occasion procedures and insurance policies. The platform can also generate a safe, multifactor credential for the occasion.

Meredith Flynn-Ripley, SVP of CRM product administration, Salesforce, mentioned the product might help organizations host protected, in-person occasions. 

“With Salesforce’s new well being and security improvements, organizations can create safer, protected and verifiable workflows and deploy purposes that assist defend staff, prospects and communities at occasions,” she mentioned in a press launch.

The corporate additionally revealed a free playbook to assist firms set their very own guidelines and necessities for in-person occasions. Geeta Nayyar, MD, chief medical officer at Salesforce, mentioned that the playbook is a results of a year-long planning course of that led as much as Dreamforce in September. She wrote within the playbook that three truths stay on the finish of this analysis:

  1. Science has to steer.
  2. Well being and security have to be prioritized.
  3. The whole lot leads again to belief.

The opposite key tactic is a willingness to adapt a technique to suit altering circumstances. Nayyar suggests utilizing this playbook as a retrospective doc that displays the corporate’s method in Q3 2021.

SEE: Salesforce provides two-way video and customized app capabilities to Subject Service platform

She additionally recommends taking a group sport method to growing these insurance policies. That group ought to embody science as the most recent member together with  HR, advertising, well being and security and exterior distributors, in response to Nayyar. She closes with a reminder that vaccinations and schooling are key to combating the virus.

“We’re in a race with the virus and getting folks vaccinated,” she mentioned. “We have to proceed vaccinating the world and in parallel, proceed educating our communities whereas countering misinformation and vaccine hesitancy.”

The Salesforce Occasion Well being and Security Playbook consists of sections on:

  • Assembling the appropriate group of consultants
  • Main with COVID-19 vaccines and testing
  • Embracing on-site protocols and practices
  • Creating a simple, tech-enabled expertise 
  • Investing in preparation together with clear, proactive communication

Salesforce launched Dreampass in September as a part of the corporate’s Well being Cloud 2.0 portofolio. The Well being Cloud product consists of contact tracing, vaccine administration and healthcare supply companies. Salesforce is increasing into verifiable credential administration that may embody integration with Dreampass and the bigger Salesforce platform. Staff and prospects will be capable to share COVID-19 well being standing and proof of vaccine by means of QR codes in digital wallets.

Shopper well being survey

Belief was a recurring theme in a latest survey of client attitudes about healthcare performed by Salesforce. The corporate surveyed 12,000 folks in 13 international locations for its newest Linked Well being Shopper Report. The survey requested about belief ranges in numerous teams inside healthcare, together with medical doctors and different suppliers, insurance coverage firms, medical know-how firms and pharma firms.

Docs, nurses and pharmacists are essentially the most trusted group, in response to the survey, which discovered that 36% of respondents utterly belief these professionals. Forty-nine % belief suppliers “considerably.” The belief issue drops shortly with the opposite teams with 26% utterly trusting insurance coverage firms, 17% utterly trusting med tech firms and solely 13% utterly trusting drug makers.

These ranges of belief affect how a lot info a client desires to share with every group, in response to the Salesforce survey. Amongst folks taking a prescription, 71% who belief the pharma trade are all in favour of getting details about a well being situation from the pharma firm. Solely 27% of people that do not belief pharma firms are all in favour of comparable info.


The Dreampass dashboard consists of registration information, attendee COVID-19 well being standing and alerts.

Picture: Salesforce

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