Simply two days after Apple additional superior its Apple silicon portfolio with the M1 Professional and M1 Max, marking the primary skilled high-end chips designed for the Mac, Intel is reportedly making yet one more try to win Apple again as a buyer.
A day earlier than Apple’s long-awaited “Unleashed” occasion, Intel’s CEO, Pat Gelsinger, stated regardless of Apple shifting away from his firm’s processors, he nonetheless hopes that Apple will return to Intel as a buyer. Apple introduced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and regardless of Intel’s finest hopes and goals, Apple is constant its momentum to interrupt up with it.
Now, a brand new report from DigiTimes is additional indicating Intel remains to be making an attempt to win again Apple as a buyer. In accordance with the report, Intel, alongside Samsung, is “striving to win orders for Apple’s in-house developed Mac processors.” Such a transfer from Apple would imply the corporate now not depends totally on TSMC for the manufacturing of its Mac processors, a choice that sources quoted within the report say is unlikely.
Intel’s actions and feedback publicly and seemingly behind closed doorways couldn’t be additional aside. Whereas Intel’s CEO publicly expressed his want to have Apple again as a buyer, the corporate continues to run anti-Mac advertising and marketing campaigns focused in direction of Apple and the Mac. Oddly sufficient, these campaigns, which have ranged from “social experiments” to tweets that backfired, all happen as Intel and Apple nonetheless work collectively to an extent.
After the brand new 14-inch and 16-inch MacBook Professional, Apple now not has an Intel processor in its total MacBook (Air and Professional) lineup. Apple nonetheless has the bigger 27-inch iMac, the Mac Professional, and a high-end Mac mini operating with Intel processors. All of that are anticipated to be up to date subsequent yr, with the latter taking place sooner quite than later.
An Intel spokesperson declined to answer our e mail asking for a remark in regards to the M1 Professional, M1 Max, and Apple dropping much more Intel-powered Macs from its lineup.