Apple system customers are largely underwhelmed by the iPhone 13 lineup and the Apple Watch Collection 7, in response to the findings of a brand new survey by SellCell.
The survey requested 5,000 iPhone customers aged 18 or over in the US between September 23 and 30 what they considered the not too long ago introduced iPhone 13 fashions and Apple Watch Collection 7.
64 % of customers mentioned that the iPhone 13 lineup is “not very” or “in no way” thrilling. 21.5 % felt that the iPhone 13 fashions are “considerably” thrilling, and solely 14.4 % mentioned that they’re “extraordinarily” or “very thrilling.”
A minority of respondents, 23.3 %, intend to improve to an iPhone 13 mannequin, which is a 20.5 % drop from a pre-launch survey carried out two months in the past that put buy intent for the iPhone 13 as excessive as 43.7 %. This means a major decline in curiosity across the iPhone 13 after it was introduced.
Among the many 23.3 % that intend to improve to an iPhone 13 mannequin, the 6.1-inch iPhone 13 Professional is overwhelmingly the most well-liked decide with 42.5 % of responses. The 6.7-inch iPhone 13 Professional Max was the following hottest with 26.3 %, adopted by the usual 6.1-inch iPhone 13 with 22 %.
The 5.4-inch iPhone 13 mini continues the development of the iPhone 12 mini, with simply 9.2 % of respondents intending to purchase the smallest iPhone 13. Apple’s smallest iPhones have struggled to realize traction with a major proportion of shoppers over the previous yr, resulting in the expectation that Apple will discontinue the 5.4-inch mannequin measurement in 2022 in favor of a brand new, bigger 6.7-inch “iPhone 14 Max” mannequin.
Of the 23.3 % that plan to improve, the principle purpose to take action was the ProMotion show and longer battery life for 34.1 % and 25.3 % of respondents, respectively. 26.2 % mentioned that there was no clear purpose to purchase an iPhone 13 mannequin however they have been merely due an improve or have been locked right into a yearly improve or trade-in program.
The iPhone 13’s digicam enhancements, reminiscent of bigger sensors and Cinematic mode, have been among the many options most closely promoted by Apple this yr, however simply 5.4 % of respondents planning to improve cited the digicam enhancements as the principle purpose to improve.
Likewise, the brand new 1TB storage possibility was solely credited by 3.2 % of customers as a purpose to improve. The much-decried notch, which lastly noticed a 20 % discount in measurement on the iPhone 13 fashions, was recommended by only one.5 % of respondents as a foremost purpose to improve.
Of the 76.8 % of present iPhone customers who usually are not excited by shopping for an iPhone 13 mannequin, 29.3 % mentioned that the dearth of a Contact ID fingerprint scanner was the principle issue for holding off. 19.5 % mentioned that there have been no main options to warrant an improve, however different criticisms included the dearth of an always-on show, a notch-free design, 120Hz on the usual fashions, and a USB-C port.
New shade choices, reminiscent of Sierra Blue and Starlight, have been the principle purpose to improve for 1.1 % of respondents. Alternatively, 2.4 % mentioned that detest of the accessible shade choices was the principle purpose for not upgrading.
36.8 % of these that aren’t planning to improve mentioned that they’re ready for the iPhone 14 as a substitute. 16.1 % are switching to an Android system, with 45.1 % of those customers planning to purchase a Google system, 41.8 % planning to purchase a Samsung system, and eight.4 % planning to purchase a OnePlus system.
As regards to the opposite merchandise that Apple introduced at its California Streaming particular occasion final month, 18.2 % of iPhone customers are planning to purchase a brand new iPad following the launch of the sixth-generation iPad mini and ninth-generation iPad.
Just like the iPhone 13, the Apple Watch Collection 7 additionally seems to have underwhelmed customers in response to the survey, regardless of its bigger show, extra sturdy design, and quicker charging. Simply 7.5 % of iPhone customers mentioned that they’re planning to purchase an Apple Watch Collection 7 mannequin. Pre-orders for the Apple Watch Collection 7 open on Friday, October 8.