Apple at the moment introduced it has up to date its App Retailer Evaluate Pointers with three key adjustments associated to outside-of-app communications, amassing contact data inside an app, and in-app occasions featured within the App Retailer.
In late August, Apple introduced it had reached a $100 million settlement that, pending court docket approval, would resolve a category motion lawsuit from U.S. builders who alleged that Apple has a monopoly on the distribution of iOS apps and in-app purchases.
As a part of the settlement, Apple stated it could make clear that builders can use communications, equivalent to e mail, to share details about cost strategies outdoors of their iOS app, and that is now mirrored within the up to date App Retailer Evaluate Pointers.
Particularly, Apple eliminated the next sentence from part 3.1.3 of the rules:
Builders can’t use data obtained inside the app to focus on particular person customers outdoors of the app to make use of buying strategies apart from in-app buy (equivalent to sending a person person an e mail about different buying strategies after that particular person indicators up for an account inside the app).
Second, a brand new guideline beneath part 5.1.1 (x) signifies that apps might request primary contact data, equivalent to a reputation and e mail deal with, as long as the request is non-compulsory for the person, options and companies usually are not conditional on offering the knowledge, and it complies with all different provisions of the rules.
Third, Apple has added guideline 2.3.13 to supply clarifications across the necessities for builders to function in-app occasions within the App Retailer. In-app occasions can spotlight in-game competitions, film premieres, livestream experiences, health challenges, and extra, and they’ll begin showing within the App Retailer on gadgets operating iOS 15 and iPadOS 15 on October 27. The total textual content of the rule of thumb is under.
In-app occasions are well timed occasions that occur inside your app. To function your occasion on the App Retailer, it should fall inside an occasion sort offered in App Retailer Join. All occasion metadata should be correct and pertain to the occasion itself, slightly than the app extra typically. Occasions should occur on the occasions and dates you choose in App Retailer Join, together with throughout a number of storefronts. It’s possible you’ll monetize your occasion as long as you comply with the foundations set forth in Part 3 on Enterprise. And your occasion deep hyperlink should direct customers to the right vacation spot inside your app. Learn In-App Occasions for detailed steerage on acceptable occasion metadata and occasion deep hyperlinks.
The up to date App Retailer Evaluate Pointers might be discovered on Apple’s web site.